Passion for the Journey

The Versatile Expertise to Drive Growth.

Protean is a modern fleet and automotive-focused marketing agency with a proven track record of making an impact at all stages of the buyer journey. Accelerate your growth by integrating our strategic, creative, and technical experts with your marketing and business development teams to enhance your efforts with industry-proven experience.
Positioning & Messaging
Your story needs to resonate with your potential customers. How will you share your differentiation, solution and benefits narrative? Who will you target and what are their key pain points? We know your buyers and how to connect with them. We'll craft a strategy that genuinely conveys your value.
Marketing & Lead Generation
No one has executed more marketing and lead generation strategies for fleet & auto suppliers than us. We will help you fill your pipeline with a predictable and reliable flow of quality B2B buyers. We specialize in effective campaign strategy and management. We know where your audience of buyers engage and how to convert them into opportunities.
Business Development
Once you have the leads, how do you organize, train, nurture, measure and adapt to build better pipeline, shorten buying cycles and close more deals? We've seen it done well. We've seen the opposite. We will help you win more business with thoughtful and proven sales and reseller partner strategies.

The Market Experience to Navigate Decisions.

Retail Automotive, Business Fleets & Remarketing
EV & Alternative Fuels
Public Sector & Law Enforcement
Trucking & Logistics
Construction, Vocational, Service & Delivery

The Supplier Knowledge to Accelerate Impact.

Technology & Telematics

GPS Tracking, Video Telematics, Remarketing, DMS, Fuel Management, AI, Big Data & FMIS

FMCs

Fleet Management, Mobility, Sharing & Leasing

Risk & Safety

Driver Risk ID, Distracted Driving, Accident Management, MVRs & Training

OEMs

Light, Medium & Heavy Vehicles, EVs & Equipment

And More

Maintenance, Toll Management, Media, Events & Associations

Protean's fleet & automotive knowledge and nimble strategies arm you with a competitive advantage.

25

Years of Marketing Experience

200+

Partners Served

2,000+

Marketing Campaigns Deployed

1

Promise to Help You Succeed

Explore If We're a Fit

With a 15 minutes conversation, you'll know whether we can help.
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Trusted Partnerships Built The Right Way.

Doing the right things, for the right reasons, with the right people.
Contact Us